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SEC FORM 4 SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940 		 
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
FRANKFORT LEW
(Last) (First) (Middle)
516 WEST 34TH STREET
12TH FLOOR
(Street)
NEW YORK NY 10001
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
COACH INC [ COH ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chairman of the Board and CEO
3. Date of Earliest Transaction (Month/Day/Year)
06/23/2004
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 06/24/2004 M 609,026 A $36.7134 2,397,567 D
Common Stock(1) 06/24/2004 F 343,519 D $45.0438 2,054,048 D
Common Stock(2) 06/24/2004 F 27,066 D $45.0438 2,026,982 D
Common Stock(1) 06/24/2004 F 12,785 D $45.274 2,014,197 D
Common Stock(2) 06/24/2004 F 1,036 D $45.274 2,013,161 D
Common Stock(1) 06/24/2004 F 139,209 D $45.3044 1,873,952 D
Common Stock(2) 06/24/2004 F 11,306 D $45.3044 1,862,646 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option $45.0438 06/24/2004 A 20,424 12/24/2004 10/04/2010 Common Stock 20,424 $0 20,424 D
Stock Option $45.0438 06/24/2004 A 80,401 12/24/2004 10/04/2010 Common Stock 80,401 $0 80,401 D
Stock Option $45.0438 06/24/2004 A 5,705 12/24/2004 08/30/2005 Common Stock 5,705 $0 5,705 D
Stock Option $45.0438 06/24/2004 A 5,983 12/24/2004 08/26/2009 Common Stock 5,983 $0 5,983 D
Stock Option $45.0438 06/24/2004 A 6,712 12/24/2004 08/28/2006 Common Stock 6,712 $0 6,712 D
Stock Option $45.0438 06/24/2004 A 7,004 12/24/2004 08/28/2006 Common Stock 7,004 $0 7,004 D
Stock Option $45.0438 06/24/2004 A 5,367 12/24/2004 08/27/2008 Common Stock 5,367 $0 5,367 D
Stock Option $36.7134 06/24/2004 M 6,488 06/23/2004 08/30/2005 Common Stock 6,488 $0 0.00 D
Stock Option $36.7134 06/24/2004 M 7,633 06/23/2004 08/28/2006 Common Stock 7,633 $0 0.00 D
Stock Option $36.7134 06/24/2004 M 7,965 06/23/2004 08/28/2006 Common Stock 7,965 $0 0.00 D
Stock Option $36.7134 06/24/2004 M 8,183 06/23/2004 08/26/2009 Common Stock 8,183 $0 0.00 D
Stock Option $36.7134 06/24/2004 M 8,472 06/23/2004 08/28/2006 Common Stock 8,472 $0 0.00 D
Stock Option $36.7134 06/24/2004 M 23,228 06/23/2004 10/04/2010 Common Stock 23,228 $0 0.00 D
Stock Option $36.7134 06/24/2004 M 164,090 06/23/2004 08/09/2011 Common Stock 164,090 $0 0.00 D
Stock Option $36.7134 06/24/2004 M 6,104 06/23/2004 08/27/2008 Common Stock 6,104 $0 0.00 D
Stock Option $36.7134 06/24/2004 M 6,804 06/23/2004 08/26/2009 Common Stock 6,804 $0 0.00 D
Stock Option $36.7134 06/24/2004 M 91,443 06/23/2004 10/04/2010 Common Stock 91,443 $0 0.00 D
Stock Option $45.0438 06/24/2004 A 144,275 12/24/2004 08/09/2011 Common Stock 144,275 $0 144,275 D
Explanation of Responses:
1. These shares were withheld to pay for the cost of the exercise of the derivative securities.
2. These shares were sold to pay for the taxes in connection with the exercise of the derivative securities.
Remarks:
Daniel J. Ross, Assistant Secretary, pursuant to a power of 06/28/2004
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.