NEW YORK--(BUSINESS WIRE)--Dec. 12, 2000--Coach, Inc. (NYSE: COH) a leading marketer of modern classic American accessories, announced today that it has launched Coach E-Gift service, a virtual gifting program through its website.

E-Gift allows customers to send a gift from Coach.com, which is then ''virtually received'' by the recipient almost immediately.

''Coach E-Gift is the perfect solution for last minute or long distance gift giving and we are delighted to offer this innovative service to our customers during this busy holiday season,'' said Lew Frankfort, Coach Chairman and CEO. ''E-Gift is the latest website enhancement to a number of customer service options such as Gift Advisor, Find the Right Handbag, Wishlist and Coach Favorites, that makes shopping an easy and positive experience.''

Coach E-Gift, which can be found at www.Coach.com/cservice/egift_info.asp, is a complimentary service that enables customers to:

• INSTANTLY send a customized Coach E-Gift via e-mail which contains a personalized message along with a picture and description of the selected gift.
• Send a gift directly to the recipient via the customer's preferred delivery service with items available for shipping within 24 hours, pending product availability and credit authorization.
• Receive notification via e-mail immediately when the gift has been shipped.

Coach launched its e-commerce website in October 1999 providing an additional image-enhancing environment where Coach customers could shop. The website uses a simple, clean user interface and, utilizing Coach's direct mail expertise, excellent order fulfillment capabilities. Similar to Coach's catalogues and brochures, the on-line store provides a showcase environment where consumers can browse through a selected offering of the latest styles and colors. Coach.com also serves as an effective brand communications vehicle, driving traffic in the 'bricks and mortar' retail store channel.

While E-Gift is Coach's newest on-line service, Coach.com includes a number of innovative features emphasizing customer service. The ''Great Gifts'' section, contains a gift advisor that helps customers find the perfect gift, allowing the on-line shopper to specify recipient, relationship, such as family, friend or business associate, personality and price range. It will then provide custom-tailored suggestions, across Coach's many product lines. Similarly, the 'Find the Right Handbag' guide, helps the customer using three variables: attitude of recipient, how the bag will be used and type of bag.

Coach.com also offers a wishlist feature, which allows the on-line shopper to create a list of their favorite products, for themselves or other recipients. Coach will send the list(s) to the e-mail addresses the shopper provides. Other gift services including a Gift Reminder Service, a Gifts under $100 section and the on-line purchase of gift certificates. All of these gift features can be found at www.Coach.com/gift.

The web site also features a selection of Coach Favorites, which span price ranges and tastes, and are chosen based on recommendations and sales. Similarly, the Editors' Picks show those items recently featured in fashion press editorials. In Limited Editions, shoppers can see holiday products in materials such as tartan plaid fabric and pearlized leather.

Separately, Coach.com has formed alliances with the top Internet portals including Yahoo and AOL. Coach products are also featured on E-Luxury.com. During the holiday season, Coach plans to send out a series of four e-mails to its database of on-line customers, a cost-effective method of reaching the best Coach shoppers.

Coach, with headquarters in New York, is the leading American marketer of premier accessories and fine gifts for women and men, including handbags, business cases, furniture, luggage and travel accessories, wallets, footwear, watches, eyewear and related accessories. Coach is sold worldwide through Coach stores, select department stores and specialty stores, through the Coach catalogue in the U.S. by calling 800-262-2411 or visit www.Coach.com

Coach's shares are traded on The New York Stock Exchange under the symbol COH.

Contact:
Coach, Inc.

Media:
Lori Tesoro
Divisional Vice President, Public Relations
212/629-2309

Analysts:
Andrea Shaw Resnick
Divisional Vice President, Investor Relations
212/629-2618