NEW YORK, Oct. 27 /PRNewswire-FirstCall/ -- Coach, Inc. (NYSE: COH), a leading marketer of modern classic American accessories, today announced that their spring 2005 Japan advertising campaign will be featuring award winning music and film star Mandy Moore.

Over the last three years, Coach has been one of the fastest growing imported handbag and accessory brands in Japan, recently capturing the number two market share position. The Coach advertising campaign, scheduled to break in March 2005, will be part of a large-scale, strategic marketing campaign including outdoor advertising, magazine, and other vehicles.

"Mandy Moore is the perfect match for the Coach advertising campaign, she embodies Coach's distinctive American style," said Reed Krakoff, President, Executive Creative Director for Coach. "Mandy represents the timelessness of Coach and the fun and playful spirit of the brand."

"I was so excited when Coach asked me to participate in their Japan spring advertising campaign," said Mandy Moore. "I have always been a fan of Reed's designs and believe Coach complements my individual style."

One of Hollywood's hottest rising stars, Mandy Moore is quickly making her mark on the big screen while she continues her success as a solo recording artist. Since her debut, she has released four best-selling albums and has sold over 6 million albums worldwide. Moore's critically acclaimed album, "Coverage," was released in 2003. Moore recently starred in Brian Dannelly's acclaimed film "Saved" for United Artists which was released in 2004 and just completed production on John Turturro's musical "Romance and Cigarettes" for MGM.

Coach, with headquarters in New York, is a leading American marketer of fine accessories and gifts for women and men, including handbags, women's and men's small leathergoods, business cases, weekend and travel accessories, footwear, watches, outerwear, sunwear and related accessories. Coach is sold worldwide through Coach stores, select department stores and specialty stores, through the Coach catalog in the U.S. by calling 1-800-223-8647 and through Coach's website at www.coach.com. Coach's shares are traded on The New York Stock Exchange under the symbol COH.

CONTACT:
Heather Feit
Director, Global Public Relations of Coach
212-629-2363

Rob Shuter or Karen Versoza of Dan Klores Communications for Coach
212-685-4300